Want to know what REALLY keeps salespeople and sales teams "stuck" at sub-par performance levels? It's not lackluster marketing materials, poor social media presence, a stale website, and so forth.
What REALLY keeps them stuck is that buyers have subtly but powerfully altered the "rules" for selling. They've crafted the rules to THEIR advantage, not yours. And if you don't understand them, they will BREAK you every time.
Clients’ willingness to provide salespeople with referrals is primarily a matter of trust. And, salespeople can earn that trust not only by providing products and services that ultimately deliver ex... Read more...
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